Digital Marketing & Business - Santander

Strenghts (Key features)

• CONTENT
  Students are involved as partners and social content producers for several professional events throughout the year. They produce content on digital transformation (text, images, podcats).

• CASE STUDIES
  Numerous competitions and challenges supported by prestigious organisations.

• NETWORKS
  ​Access to a network of digital and communication professionals.

• TRANSMISSION
  ​Active and influential professionals, all passionate about transmitting their digital and business expertise.

• A MIX OF PROFILES
  Executives in retraining and young graduates willing to become key players in digital transformation.

Track 100% in English

Digital transformation of economy
› Understanding the digital economy
› Insights into the Chinese market
› Strat-up and disruption
› Change management
› E-health
› V3D printing
› Voice and digital (voice assistants, chatbots)
› Retail and phygital transformation
› Digital and CSR strategy
› Managing the digital transformation
› Web 3 (AR/VR, NFR, metaverse)
› Generative AI

Digital Marketing & Communication
› Building a digital strategy
› SEA (Google Certification) and SEO (Search Engine Optimization)
› Performance Marketing (Social Ads, Affiliation...)
› Prospecting and loyalty emailing
› Growthmarketing
› Web & mobile advertising (display & programmatic)
› Content marketing (brand content, inbound marketing)
› Strategy, UX and mobile marketing
› Podcast and video strategies for brands (e.g.YouTube)
 

Digital project management (web, mobile, internet des objets)
› Project management and agile method
› Budgeting and business model
› UX / Design thinking et innovation
› Mastering basic technologies and tools
› Digital risks and security
› Growth hacking

E-business & data world
› Managing an e-commerce site (Prestashop certification)
› Electronic payment
› Understanding omnichannel approach
› CRM and customer marketing
› Digital trade law
› Data analysis: Google Analytics
› Data science, datavisualisation & big data
› Definition and management of digital performance indicators
› Blockchain, bitcoin
› Artificial intelligence, machine learning, robots, IoT
› KPI (ROI)
› Live event

Social world & individual media
› Social media strategy & optimisation (SMO)
› Community management
› Influence
› E-reputation of brands, engagement marketing
› Social commerce & modern selling
› Storytelling and blog management
› Content curation, business intelligence

Junior consultant or start-up project
› Implementation of a digital consultancy project for a company
› Student entrepreneurs can integrate their project into this period

Personal branding and professional project coaching
› Students are trained to monitor, curate, produce and distributecontent. The evolution of their professional digital visibility isevaluated and challenged
› In parallel, students are guided in building their professional project by a dedicated coach

Download the program brochure 

Career opportunities

• Marketing Director
• Communication Director
• E-marketing / e-commerce manager
• CDO (chief Digital Officer) 
• Digital Project Manager (web, e-commerce, mobile)
• Social media Manager
• eBusiness consultant
• Traffic Manager
• E-reputation Manager
• Product Manager
• Content Manager
• Digital media planner
• Prompt engineer
• Product owner

Admission requirements

Digital Marketing & Business specialised MBA eligibility 
To be eligible for the Digital Marketing & Business specialised MBA, you must have acquired 240 ECTS credits.

Applicants can stem from varied educational or employment backgrounds. Previous study in business, marketing, management or communication related subjects is preferred. Professionals with significant experience are also entitled to apply for the Digital Marketing & Business specialised MBA. 

Admission process
The recruitment for the Digital Marketing & Business specialised MBA is carried out in two stages:
Eligibility: selection is initially made on the basis of the application file.
Admission: eligible candidates are interviewed by a member of the program management team to guage their motivation and professional projection.

Selection criteria
- Motivation and coherence of the professional project.
- Quality of written and oral expression.
- Soft skills (teamwork, management, negotiation).

• Overall culture.
• Professional experience.
• High level of English skills.

Status 
- Student: all participants under the age of 28 have student status.
- Continuing vocational training trainee: any person currently in employment or undergoing professional repositioning.

Financing arrangements 
Within the framework of continuing professional training, the cost of the training can be partly financed by certain organisations (in France, OPCO, your company’s training plan, France Travail, training leave, the region, etc.). French people undergoing professional repositioning should contact their France Travail or APEC advisor.

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Financing

Personalised meetings

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